Black Friday has changed a lot over the years, but it’s still one of the most exciting shopping events of the year. While it started as a one-day event right after Thanksgiving, today it stretches over weeks and includes online sales, in-store deals, and even early-bird discounts in October. So, is it still worth it in 2025? The answer is yes—if you know what to look for and how to shop smart.
Prices are lower (if you know when to buy)
One of the biggest reasons people love Black Friday is the promise of deep discounts. And even in 2025, this still holds—just not across the board. Retailers often offer big markdowns on specific items like electronics, smart home gadgets, and fashion. But the trick is knowing which deals are real and which ones are just marketing tricks.
Many stores raise prices in the weeks before Black Friday and then drop them slightly to make it look like a big discount. That’s why doing a bit of price tracking before November can pay off. Tools and apps that monitor price history can help you make better decisions—and spot when a deal is worth grabbing.
Early access and online deals have changed the game
In the past, Black Friday meant waking up at 4 a.m. to stand in line outside a crowded store. Not anymore. These days, most deals are available online and often start days—or even weeks—ahead of the official date. Many retailers now offer “Black Friday previews” and special discounts for email subscribers or app users.
This shift toward digital shopping has made it easier for more people to access the best bargains without the chaos. If you plan and sign up for store alerts, you’ll often get early access to limited stock deals that may never hit the public site. For a helpful guide to planning your strategy and avoiding common pitfalls, click here to explore useful tools and expert shopping advice.
Shopping strategies matter more than ever
Getting a great deal in 2025 isn’t just about showing up on time—it’s about being strategic. Start by making a list of what you need. Then, do a little research to figure out which stores usually have the best prices for those items. Use comparison websites, check return policies, and don’t forget to calculate shipping costs if you’re buying online.
Also, keep in mind that some of the best deals sell out fast. Creating online accounts ahead of time, saving payment methods, and turning on notifications can help you stay one step ahead. With the right game plan, even high-demand items become easier to grab before they’re gone.
Black Friday benefits go beyond discounts
The savings are great, but Black Friday is also about timing. Many people use the event to get a head start on holiday shopping or stock up on essentials for the winter. In 2025, with inflation still a concern for many households, planning your purchases around this event can be a smart way to stretch your budget.
Plus, many retailers now offer price matching and extended return policies during the season, which adds a layer of safety to your purchases. Whether you’re buying gifts, upgrading tech, or treating yourself, Black Friday still offers a unique chance to save—if you know where and how to look.
